7月28日，第二十届中国国际数字互动娱乐展览会（ChinaJoy）在上海新国际博览中心盛大开幕。
今年展览的主题是“二十年的陪伴，越来越精彩”。
观众们热情高涨，齐聚一堂，参加这场一年一度的盛夏“朝圣”！中共中央宣传部出版局局长弗拉基米尔·冯士新；中国音像数字出版协会会长孙寿山；中国音像数字出版协会第一副会长、游戏工作委员会主任委员·张毅君；副部长，上海市委宣传部副主任、市国资委主任王亚元；黄伟，上海市浦东新区区委常委、宣传部部长；副部长、上海浦东新区委宣传部、文体旅游局副局长吴军等领导参观了本次ChinaJoy展会。
展会现场空前盛大，打造了一场“一站式数字娱乐嘉年华盛宴”。
本届ChinaJoy展会共占据11个展馆，整体展览面积超过12万平方米，其中BTOC展区参展企业超过10万平方米，展出面积超过10万平方米； BTOB展区参展商离家较近，展出面积近2万平方米。
BTOB内外资企业近100家，占比35%。
近国内外展商来自22个国家和地区，包括：阿联酋、巴西、比利时、德国、俄罗斯、法国、韩国、荷兰、加拿大、美国、日本、瑞典、乌拉圭、新加坡、以色列、印度、印度尼西亚、英国、越南有来自19个国家的10多家外资企业，占总数的30%。
作为今年ChinaJoy唯一的品牌主题馆，骁龙主题馆让BTOC玩家和观众充分体验“科技+娱乐”的快乐。
高通第四次携手广泛的生态合作伙伴，为骁龙爱好者、移动游戏玩家、电竞爱好者和消费者打造了骁龙主题展馆。
展会首日，众多行业合作伙伴齐聚高通，共同开启骁龙主题馆，为期四天的数字娱乐盛宴正式拉开帷幕。
In terms of exhibitors, Qualcomm, Tencent Games, NetEase Games, China Mobile Migu, Shengqu Games, Perfect World Games, Giant Network, Honkai Impact: Star Dome Railway, Xishanju, Shiyue Networks, Bandai Namco, DeNA, Sony Interactive Entertainment, Bilibili, Yongjiewujiang, Huya Live, Shengtian Network, Century Tiancheng, Haoyou Kuaibao, GAC 副部长chi, Baidu Tieba, China Construction Bank, Bochun Network, Sosi Technology, TCL, PICO, Lei Snake, China Unicom, Xiaomi, Honor, OnePlus, iQOO, Red Magic, Xingji Meizu, Samsung Storage, ROG, realme, ZOL, AMD, Lenovo, Hotspot Technology, Kingston, Daryou, Qiman Culture, Lai Shida, Lei Battle Alliance, Wanda Plaza, Meituan, Alibaba Entertainment, Super Elle, Soul, Dewu, Ink Weather, Moton Core, Hottoys, Unicorn, Qimeng Toys, Senbao Building Blocks, Plastic Tang, Tianwen Kadokawa, MoshowToys, Li Oh Toys, Plastic Toys, GoodSmile, Fanfan, Yuewen Haowu, Unicorn, Manhun, Games, TapTap, Poke City, Unity, ToBid, Sigmob, GatherOne, TOPON, Eagle Point Network, Titanium Movement Technology, Mobvista, Mycard, Razer Gold, Shushu Technology, Snap, Adjust, Feishu Shennuo, Xsolla, AppsFlyer, Master Lu, Now.gg, paymentwall, Nasimobi, Moloco and other domestic and overseas industry companies gathered here to present wonderful performances! The grand scene of this ChinaJoy exhibition: The various concurrent exhibitions, conferences, and activities of this ChinaJoy are rich and colorful. The exhibition part will be held at the same time: the 7th International Intelligent Entertainment Hardware Exhibition (eSmart), the 9th China International Animation and Derivatives Authorization Exhibition (CAWAE), and the 3rd ChinaJoy Trendy Toys and Models Exhibition (CJTS&CJFM). Conference part, held concurrently: China International Digital Entertainment Industry Conference (CDEC) Summit Forum, ChinaJoy AIGC Conference, Overseas Growth Summit, ChinaJoy Web3 Conference, Global Game Industry Summit, China Game Developers Conference (CGDC), Annual Game Business Conference, China Digital Content Industry Capital Summit, China Digital Content Industry Capital Summit: Game Cloud Technology Summit, China Digital Content Industry Capital Summit: Game Big Data Development Trend Forum, Global E-Sports Conference, Game Recognition Forum, and the Third Annual China Game Innovation A series of concurrent meetings such as the competition award ceremony and the game industry positive energy acceleration plan conference.同期活动：万达广场展等精彩官方同期活动。
本届ChinaJoy展会设置了多个主题展区。
其中BTOC展区设置：电竞主题展区、VR/AR主题展区、科幻主题展区、潮流生活展区、智慧出行展区、潮流玩具手办及模型主题展区。
BTOB展区设置：数字科技创新主题展区、IP授权展区、创意游戏展区。
这些主题展区的设立，可以更好地为企业提供分类展示，更方便垂直用户有更有针对性的参观体验。